Can tweeting help stop crime?

I think this is an interesting point, for tweeting is much faster in some cases than calling 911, but there is an obvious downside and that is what if its fake. These tweets could potentially having our police force running around town to fake crimes. However, the person who posted the tweet could be easily tracked as well. I think using Social Media as well as traditional methods may have an increase in the amount of crimes that police can stop or at least catch the perpetrators. Also, the general public may feel more important and may feel that the police force is also much more important. If the police department is in direct communication with the public, the public may feel as if the police department is actually listening to them. However, this may also backfire and cause a massive bystander effect because if their are many people who could tweet about it, everyone else may think that another person will do it. Or it could do the exact opposite, because with the ability to see who has communicated would allow the ones who could tweet that no one has spoken up so they should speak up. This is definitely something that I think should be implemented in a few cities and tested before it could world/country wide. It would be an interesting study from a psychological and a sociological standpoints, as well as just general benefits or downfalls from the experiment. I don't see why the police force couldn't increase its communications as well as the world changes.

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The Idea of using Psychographics in SMM

According to this article Sensegon has created a software for marketers to better target which advertisements each consumer sees. Although this seems very invasive, it is inevitable. We are in a society of instant gratification, so if our ads are targeted directly to what we would be interested in wouldn't it be a benefit to us instead of a misfortune. However, it does seem very invasive and for an age that has been scolded for putting too much information online, it seems as if any information is too much information. Already ads are targeted based on your recent browsing history, for instance I constantly have ads for dance costumes and shoes. It may now seem invasive but in my opinion we've gone to far to go back to the days of actually having privacy was possible.

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